Since establishment in 1984, Rainbow has been holding the value of "THE ULTIMATE THING THAT CAN HAPPEN TO YOUR EARS" and trying to provide a wide range of high quality products to all customers. The Reference line speakers are the high end of the rainbow program, and one Reference 3-way component set is worth 148 thousand CNY.

How many Reference 3-way component set could a car audio shop sell in one month? Many would answer with "no". But the truth is Hengcheng car audio shop in Foshan sold 2 sets in one month. How was that possible? CarCAV editor was lucky to have an interview with Qing Liang, general ganager of Hengcheng car audio shop in Foshan. Let's have a look.

Qing Liang, General Manager of Hengcheng car audio shop in Foshan

CarCAV: Could you please tell us about yourself?

Qing Liang: It has been almost 3 decades since I entered the car audio industry in 1992. I kept learning car audio knowledge and went around the world to learn advanced techniques and business operations. 

Hengcheng Team

I founded Hengcheng car audio shop in 2002 and now we offer professional car audio and soundproofing solutions. Hengcheng team keeps learning, aiming to provide better sound performance for audiophiles. Today we have more than 30 franchised stores around China. Hopes we could do better in the days ahead.

CarCAV: I noticed that you are selling car speakers of many international brands, including Rainbow speakers from Germany. What's your impression of Rainbow?

Qing Liang: We have become Rainbow's retailer early in 2002 and it's owned by Hangzhou Summer Commercial Service Co., Ltd now. Rainbow offers speakers from entry level to audiophile grade, meeting the requirements of different customers.

Rainbow speakers stroke me with amazing sound performance. In 2003, we installed two sets of Rainbow Reference line component systems valued 230 thousand CNY. I've never been more enchanted by any other sound.

CarCAV: What are the advantages of Rainbow's market positioning and what influence will Rainbow have on the market?

Qing Liang: The market is never short of speaker products but Rainbow gives you the best bang for the buck. Even the entry-level Rainbow speakers would exceed your expectations.

Rainbow has been doing better since it was transferred to Summer as the company is great at marketing and promotion.

Rainbow speakers not only enrich and energize the car audio market but also meet the demands of more music lovers. 

Car sound system upgrading by Hengcheng shop

CarCAV：We know that your shop did better than other car audio shops in selling Rainbow products, especially the Sound line and Reference line speakers. How did you stand out? How many sets do you sell monthly?

Qing Liang: Good sales performance is the combination of good speakers and skilled installation techniques. When the customer found our work and service satisfying, he would bring back more customers. It is high quality products, excellent installation and considerate service that make us stand out in the industry.

As for sales, we sold around 40 sets of Sound line speakers and 2 sets of Reference line speakers this month. We are trying to do better.

CarCAV：How do you comment on Rainbow Sound line speakers and Reference line speakers?

Qing Liang: Sound line speakers give customers more than what they paid. Reference line speakers offer the ultimate listening experience.

CarCAV：What's customers' feedback on Rainbow speakers?

Qing Liang: Never received negative feedback. Most of them felt amazed by the Rainbow performance. Their feedback brought honor to Rainbow brand and my shop.

CarCAV：Rainbow established closer relationships with distributors. What do you expect from Rainbow in future?

Qing Liang: I hope Summer company launches more sales promotion campaigns and lets customers know more about this precious brand.

CarCAV：Thanks for accepting our interview. Wish you more success in future.

 Qing Liang: Thank you.

 Conclusion: Rainbow Audio has created a craze in the market since the first business partner meeting of Summer company three months ago. When the German engineering met the Hengcheng shop with a history of 17 years, miracle happened.