He showed an affinity for singing at the age of six and grew up with a chorus. He began to learn drum bass and guitar when he was 12 and that helped him to develop a good sense of music. He entered the industry of home audio at 18 and realized the importance of faithfully reproducing music. Three years later, he moved to the car audio industry and started his career in automobile sound system.

He is Jordan Lee, former CTO of MIRAGE AUDIO and consultant of Malaysian Automotive Component Parts Manufacturers (MACPMA). He is now CTO of Rainbow Audio and Hangzhou Summer Commercial Service Co., Ltd.

Jorden Lee, CTO of rainbow audio and Hangzhou Summer Commercial Service Co., Ltd.

Jordan Lee is very sensitive to and perceptive about music and he is an eager beaver showing great interest in car sound systems. It was his enthusiasm and diligent work that won him the great reputation.

Road to the championship

Persistence may not be the most important but it absolutely makes our life shine for the better. Jordan has been brave enough to meet all challenges since he worked in the car audio industry.

In 2013, the EMMA competion was held in Thailand, a country distinguished as the "car audio kingdom". Jordan withstood the pressure, taking part in the competition.

With years of experience and considerable expertise in car sound systems, Jordan stood out in the fierce competition and won the championship by a narrow margin of 0.5. The thunderous applause, the certificate of honor and bunches of flowers from this international competition gave Jordan a lot more confidence to rise up to challenges lying ahead.

The car winning the EMMA Thailand 2013 also went on to take the championship in Malaysia and Singapore. Later that year, Jordan took the car to the EMMA Asia Finals and won the championship in the Master Unlimited category.

Among many professional car audio competitions, the Sound Quality competition of EMMA Malaysia Final can best reflect the strength of the competitors. For that, Jorden LEE's goal is to be the permanent holder of EMMA King of Sound Quality. With unremitting efforts and day after day of practice, Jordan LEE obtained EMMA Malaysia King of Sound Quality Champion for four consecutive times, permanently holding the trophy of King of Sound Quality. In addition, Jordan LEE obtained EMMA Asia Champion for five consecutive times and ten EMMA Asia awards with his self-made sound system. From entering the industry to winning the international championship, Jorden LEE has been learning, practicing, well preparing himself to compete on the international stage.

Every car winning the international championship comes with unique and proper sound systems. It was Jordan Lee's comprehensive understanding of sound system and installation procedures, scientific test and tuning that generated the champion car.

Road to the international stage as CTO of Rainbow Audio

Jordan LEE's journey to the international stage began in 2013 when he became the champion of EMMA Asia Master Unlimited. His unbeatable performance in the competition made him known to more people, so he was invited by MIRAGE AUDIO, known as "world champion car audio shop" to serve as the technical director (tenure from 2013 to 2016).

While working with MIRAGE AUDIO, Jordan LEE led his team to win over 200 trophies at major international competitions in Thailand and became the strongest car audio team in Thailand at that time. During this tenure, he was also invited to Nagoya and Tokyo to give technical support, winning EMMA Japan Master Unlimited champion for three consecutive times, and ACG world champion. In 2014 and 2016, Jordan was invited to tune car sound systems in Germany and Austria for the EMMA Europe Finals. In 2016, he became the first Malaysian referee at the EMMA Europe Finals.

Jorden Lee refereeing in Europe

From 2017 to 2018, Jordan LEE went to Singapore, Indonesia, Thailand, the Philippines, China, Japan and other countries to referee and participate in car audio competitions. In total, he obtained up to 400 trophies, with more than 200 trophies alone in China. In 2019, JORDAN LEE was awarded the title of “Asian Influential People” by PETER CHANG, Chairman of EMMA China because of his strength and influence in the industry.

In 2016, Jordan LEE was introduced to the chairman of Rainbow Audio at the EMMA Europe Finals in Austria. Both as music lovers, Jordan LEE hit it off with Rainbow's chairman and they talked a lot about car audio systems. Jordan LEE and rainbow audio stayed in touch from 2016 and 2019 and Jorden officially became CTO of rainbow audio for common aspirations.

 Jorden Lee, CTO of Rainbow Audio (left), Vincent,Chairman of Rainbow Audio  (right)

With the technical support of Jordan Lee, Rainbow Audio offered systematic and professional car sound system tuning courses offline to car audio shops, which comprehensively improved shops' knowledge and skills in upgrading and tuning sound systems.

In addition to technical support, Rainbow Audio also, based on market demand, launched many cost-effective products, meeting diverse requirements of customers and also enriching product mix. Besides, Rainbow also organized a series of promotional campaigns, allowing Rainbow distributors to have more communication with car owners and know their demands.

Rainbow's sound system tuning campaigns in 2020 attracted considerable attention in the industry.

Car owners showed faith in Jordan's taste for music and attitude towards the car sound system and gave praise to his efforts and achievements in the industry. Perhaps it's because he was the epitome of a true music lover: passion, pursuit, research, persistence and progress.

When we look into Jordan Lee's life, we'll find seven years is just a blink but his love and passion for music last long.

We look forward to the success of Rainbow Audio's trip to China in 2020 and hope Rainbow Audio with Jordan Lee as its CTO could provide more support to Rainbow distributors and thus strengthen relationships between the two sides.