On July 23, 2019, the first business partner meeting of Summer Commercial Service Co., Ltd themed "How far away is the new business model? A glimpse into the future" was held in Nha Trang, Vietnam. Andrey Trofimov, director of StP soundproofing in Russia, Antoine Montana, international sales director of Tchernov Audio, Scoott E. Buwalda, founder and CEO of Hybrid Audio, Harry, executive director of Rainbow, Germany, Yushan Li, vice president of Zhike Group, Vincent, chairman of Hangzhou Summer Commercial Service Co, Ltd, Dezhou Yang, chairman of Wolfree, Sam, chief technology officer of Wolfree Car Audio,  Zhixiong Tan, general manager of Summer Commercial Service Co, Ltd,  Chunshi Liao, deputy general manager of Summer Commercial Service Co, Ltd, Ah Jin, president of CarCAV, Yang Liu, president of 360 Auto Network & MECA China, Peter Chang, president of EMMA European Auto Multimedia Competition Alliance China Branch, and nearly 300 Rainbow business partners in China attended the meeting, celebrating development of Summer company and discussed for a better future.

Group photo

Photo of the scene

Development Plan of Hangzhou Summer Commercial Service Co., Ltd

Only by treating all obstacles and achievements with the right attitude, can we do better in future.

This conference was a grand event to witness the growth and development of Summer company, and it also showed a new direction to the future development of car audio. Summer company is not only the owner of rainbow, a well-known German car audio brand, but also a good helper to all business partners. The Summer company has a history of less than one year, but has established business relations with nearly 300 car audio shops and provided many training courses to help them stand out in the local car audio market. In the future, Summer company will continue to fight side by side with every business partner, offering more car audio related courses and marketing plans so that Summer's partners could take the lead in the car audio market.

Zhixiong Tan is delivering a speech to share Summer's achievements since its establishment and development plan in the future.

By acquisition of Rainbow brand,  Hangzhou Summer Commercial Service Co., Ltd is bound to have a bright future.

 In July 2019, rainbow was officially transferred to Hangzhou Summer Commercial Service Co., Ltd, offering ultimate listening experience to audiophiles.

Hangzhou Summer Commercial Service Co., Ltd signing contract with Rainbow Audio

Rainbow values quality more than anything else and that's why Rainbow products always lead the trend in the car audio industry. Over the years, Rainbow has its products hand made in Germany, for which Rainbow products won wide recognition and international awards for excellent sound performance. In future, Summer company will make more market promotions so that more customers will get to enjoy Rainbow performance.

At the meeting, Rainbow launched many new speakers and amplifiers. All of them were specially designed and represented Rainbow quality, satisfying the demand of different customers.

New product launch

Sam, chief technology officer of Wolfree Car Audio introduced Rainbow history, product highlights and proprietary technology so that business partners had a better understanding of Rainbow.

Sam, chief technology officer of Wolfree Car Audio

Acquisition of Rainbow Audio fully demonstrates Summer company's influence in Chinese market. With strong brand operation capacity, sufficient financial support and precise market positioning, rainbow will launch the sales campaign called "Looking for rainbow sound".  Apart from that, the company also shared car speakers sales techniques with distributors to help them stand out in the local market.

Zhixiong Tan, general manager of Hangzhou Summer Commercial Service Co., Ltd, is introducing brand operation and planning after the acquisition.

Summer Commercial Service Co., Ltd will lead the industry by cooperation with many international brands.

When the attendants are still excited with Rainbow's planing, the speeches from StP's, Tchernov Audio's Hybrid Audio's representatives pushed the atmosphere to a new high.

Andrey Trofimov, director of StP soundproofing: StP products are all made in Russia and have won the trust of Chinese customers because of high quality and we have a large market share in China. We are working to provide improved soundproofing solutions to you so you can have a wonderful comfortable driving experience.

Antoine Montana, international sales director of Tchernov Audio: In fact, cables have a big influence on the performance of car audio systems. Tchernov is committed to providing audiophile-grade cables so that your sound system can play its best. Tchernov is the ladder leading to extreme sound performance, whether in the past, today or tomorrow.

Scoott E.Buwalda, founder and CEO of Hybrid Audio: Hybrid Audio is the high-end representative in North America. We'll cooperate more with Summer company from now on, providing high-quality speakers to Chinese car owners.

The 3 international representatives' speech gave Summer company more confidence to seize the market. Brand strength, together with proper strategies would enable Summer company to change the car audio market.

Technical training for professional service

It is necessary for car audio shops to know well about the technologies used in the products they sell. That's the reason Summer company invited Sam, chief technology officer of Wolfree Car Audio to give Rainbow distributors a traning course about core technologies of Flux Audio, Hybrid Audio and Tchernov Audio.

Rainbow distributors got to have a deep understanding of technologies in car audio products through Sam's sharing and would be capable of providing automobile speakers with fascinating audiophiles.

Sam, chief technology officer of Wolfree Car Audio

With effective business mode, you will play the leading role in the market.

There is an old saying "good wine needs no bush", but this does not apply to the car audio market. No marketing means less chance to make a profit. How to build the brand and attract more customers with online and offline means? President of CarCAV A'jin, as the industry representative, shared his experience and opinions at the meeting.

Also, Rainbow distributors having a sales income of over 1 million also shared their secrets for success, from which other distributors could learn and increase sales.

CarCAV's president and rainbow distributors are delivering a speech.

First StP soundproofing display shop opened

Summer's acquisition of Rainbow company was not the only breaking news at the meeting. Also, the news that the first StP soundproofing display shop would be opened in Shanghai was announced.

StP soundproofing display shop not only displayed StP's products, but also the brand strength and market power. StP products have been widely praised by both distributors and car owners for excellent quality since it entered China market. The first display shop in Shanghai gave car owners  a chance to know a whole lot about StP products, installation process and soundproofing effects.

To improve brand image, atrract more customers and offer standard installation solutions, StP display shop welcomed all car owners coming to the shop with hospitable service. The display shop made us fully aware that automobile soundproofing was just as important as car audio upgrade, if not more significant.

First StP soundproofing image shop opened

Pictures of StP soundproofing image shop

Attendants can't wait to sign cooperaition agreement.

Conclusion: the first business partner meeting of Summer Commercial Service Co., Ltd themed "How far away is the new business model? A glimpse into the future" held in Nha Trang, Vietnam gathered international car audio brand and soundproofing brand. It also invited known representatives in the car audio industry to share their experience and knowledge, giving Rainbow distributors more courage to explore the market. Also, the meeting demonstrated Rainbow's decision and strength to set the acoustic standards and lead the market.