On 15 April, Rainbow new product launch 2021, themed by "TAKE THE LEAD TO CREATE AUDIO VISUAL PRODUCTS" was held in Qiandao lake, Hangzhou. Rainbow distributors coming from all over China, media representatives and rainbow team China gathered together for this big event.

Demand for aftermarket car speaker systems changed

The demand change affects how rainbow plans its new products. Chunshi Liao, general manager of Rainbow China, made a detailed analysis on demand for aftermarket car audio systems.

Car parc increased annually; The young generation has the strogest purchasing power; Per capita consumption on aftermarket car speaker systems decreased; More and more people began to accept upgrading car speaker systems. All these factors would affect the market of car speaker systems.

However, when the market is witnessing fast change, most OEM and aftermarket car speaker suppliers are still trying to win the market with traditional business models, which could hardly meet the demands of modern consumers.

How to make car speaker systems popular commodities? Meet customers' demands for design, performance and innovation.

Based on this，rainbow made a quick response to plan the new product design and development.

Rainbow's general manager making market analysis

What will the future car speakers be like? Rainbow's general manager gave a good answer with newly launched rainbow products. On the whole, car speakers are gradually becoming mass consumer products because of the high demand from the younger generation seeking stylish design and superb sound performance. Driven by their expectations, rainbow has paid more attention to making our new products concise but with amazing performance, with which audiophiles would be so delighted.

Rainbow's general manager introducing new products

At the launch event, rotating tweeter for Mercedes Benz, ceramic come diamond tweeter for BMW, ceramic dome diamond tweeter for Tesla, silk dome motorized tweeter for AUDI and corresponding midrange, mid woofer and woofer were introduced. Also, we launched the anniversary edition AE-30TH65 and Profi line speakers.

Mercedes-Benz ceramic dome diamond tweeter installation 

BMW ceramic dome diamond tweeter installation 

Tesla ceramic dome diamond tweeter installation 

Products introduced this time adopt Rainbow's innovative plug & play technology and integrated technical design with personalized demand, bringing audiophiles to an audio-visual era.

AE-30TH65

Profi line speakers

rainbow's new DSP

rainbow's new amplifier

Rainbow has made specific plans to develop plug & play speaker systems for Toyota, Honda, BYD, NIO and Buick apart from the existing ones.

The new product launch in 2021 marked that rainbow audio elevated German standard and quality to a new level and led the whole industry to a new round of innovation. Rainbow new products would be on market in late April.

Appreciate rainbow new products

Customer-first strategy

What attracts customers is not only appealing product appearance but also the technology contained. Jordan Lee, rainbow's chief technical officer, elaborated on the technology used in the new products.

Core technologies are the key elements that affect the performance of new products. What is behind Rainbow new products are 702 manuscripts and 27 modifications. Rainbow team started with customers' demands for listening and design and was strict with every detail for outstanding presentation in the end. The new products featuring innovative unify dual driver technology and clipping and distortion auto detection technology truly delighted our customers.

Jordan Lee introducing core technologies used

As an experienced car speakers manufacturer, Rainbow has earned its market share and reputation with years of practice and experience. Based on market change, Rainbow improved its product mix so as to be more competitive in the market. We' d also take this new launch as an opportunity to lead the aftermarket car speaker industry towards technological revolution.

Rainbow's market planning and market policy were as exciting as the newly released products.

New marketing plan and policy to better serve the market

Rainbow adjusted its marketing plan and policy beginning with a consideration of distributors' needs and introduction of new products. We had credit exchange, car audio contest — the trip to Europe, CTO's tuning support and training courses to help Rainbow distributors to be more competitive in the local market.

The trip to Europe campaign was jointly organized by Rainbow and EMMA to encourage Rainbow distributors to participate in high-end car speaker upgrade contest and learn professional speaker upgrade techniques. Rainbow's general manager Chunshi Liao and chairman of EMMA China explained the competition rules.

Chunshi Liao, Rainbow's general manager 

Peter, EMMA China chairman 

Rainbow signing contracts with distributors

Exciting moment at the launch event

Rainbow chairman Vincent, Rainbow general manager Chunshi Liao, Hangzhou Daosheng & Fenghuolun general manager Zhixiong Tan and representatives from Shanghai INNOW, Beijing Chezhiyin and Chongqing Sanzheng are opening champagne.

Jian Li, certified trainer of StP soundproofing and general manager of Shanghai INNOW, spoke on how to boost sales of soundproofing materials and drew the first lottery.

Liang Yang, sales director of StP China, introduced marketing plan 2021 of StP soundproofing and presented awards to distributors.

Guirui Zhu, general manager of Nanjing Yinyue Renshen, shared "How to have a monthly turnover of 2 million CNY" and drew the second lottery.

CarCAV's chairman gave a speech about "Changes of car speaker system promotion", and drew the third lottery.

Rainbow chairman Vincent and Rainbow general manager Chunshi Liao had the grand prize draw.

Rainbow general manager Chunshi Liao awarding dealership certificate

Conclusion: Rainbow new product launch 2021 showed Rainbow's vision and brand strength. The introduction of a series of competitive new products also sets a good example for other speaker providers. The customized marketing plan and policy for the new products has surpassed our distributors' expectations. Rainbow keeps amazing the world with outstanding products and performance.