Against the backdrop of Covid-19, a large number of car audio shops are put in a tight spot.

Rainbow decides to help its distributor shops to get through the crisis.

In 2021, Rainbow audio launched a cross-country car audio system tunning campaign and Jordan Lee, the CTO of Rainbow audio went to Nanjing Yinyue Rensheng, Hangzhou Fenghuolun & Hangzhou Daosheng, Shanghai INNOW, Qingdao Yilu Gaoge, Changzhou Qichefang, Kunming Shaoerduo, Wuhan Gede car audio shops, solving tricky problems of car audio system upgrade. His expert car audio system tuning techniques not only benefitted customers but also helped those car audio shops.

Giving top priority to both customers' and distributors' needs, Rainbow spared no efforts in product R&D and therefore launched several creative products in 2021, including AE-30TH, AE-30TH65, SL PRO-P1250A, SL-P0855A, SL-A4150. All new products are made in Germany, for the entire world.

Rainbow 30th anniversary edition: AE-30TH (with ambient light enclosure)

Rainbow 30th anniversary edition: AE-30TH65

Rainbow DSP: SL PRO-P1250A

Rainbow DSP: SL-P0855A

Rainbow amplifier: SL-A4150

Rainbow audio pays high attention to product research and development and excellent service for distributors. As soon as the new products arrive at our distributors' shops, Rainbow helps them to quickly understand the characteristics and advantages of the new arrivals. Also, customers at the car audio shop could also appreciate the charisma of rainbow products as soon as possible.

Jorden Lee visited Rainbow distributors across China, talked with our distributors and car owners, answered their questions regarding Rainbow products and also recommended upgrade solutions with his professional knowledge.

As the chief technical officer, Jorden Lee has gained a reputation as the "Hand of God" . He is a winner of 400 awards, including 4-time champion of EMMA King of Sound Quality, 5-time champion of EMMA Asia Final and EMMA Asial Influential People 2019. The sound systems with his tuning always overwhelm listeners.

Jorden Lee did a good job during the car audio system tuning campaign period. Every time he turned up in a rainbow distributor shop, he attracted a lot of customers and boosted the sales. What he did fully demonstrated rainbow's service - professional and considerate.

Think about what the customers want, think about what car audio shops are concerned about. That was how the car audio system tuning campaign started. The first stop is Nanjing Yinyue Rensheng, dated from October 16 to October 20, 2021.

Customers have to make appointments to get Jordan Lee's tuning service and the car audio center was bustling with car owners and their rides during those 5 days.

Rainbow CTO talking with car owner and tuning the car audio system in person

Jordan Lee had a one-on-one talk with every customer visiting the shop, either recommending speaker products or tuning their car audio systems by his rich knowledge and experience in this industry.

The 5-day campaign earned the shop a lot of old and new customers and also customer loyalty.

Rainbow's tour campaign gave our distributors confidence to meet challenges and cope with difficulties, creating a win-win result.

Case of car audio system upgrade during the campaign

The 5-day busy work at Nanjing Yinyue Rensheng finally paid off and it showed rainbow's determination to assist our distributors to stand out in the car audio industry.

Later, the car audio system tuning campaign extended to Haikou, Hangzhou, Shanghai, Yinchuan, Beijing, Chongqing, Kunshan. Rainbow audio cooperated with local car audio shops, providing the best products and service to audiophiles.